Reading List
Guy Kawasaki
Author & Chief Evangelist of Canva
Guy Kawasaki is a marketing specialist, author, and Silicon Valley figure best known as one of Apple’s original Macintosh “evangelists” in the 1980s. He later worked as a venture capitalist and, more recently, as chief evangelist of the design platform Canva. Across a dozen books and a popular podcast, he has become a widely read voice on entrepreneurship, marketing, and the art of winning people over.
Inevitable Illusions
How Mistakes of Reason Rule Our Minds
by Massimo Piattelli-Palmarini · 1996 · Nonfiction
Recommended via Book List
If You Want to Write
A Book about Art, Independence and Spirit
by Brenda Ueland · 2007 · Nonfiction
Recommended via Book List
Mastering the Dynamics of Innovation
by James M. Utterback · 1996 · Business
Recommended via Book List
The Chicago Manual of Style
17th Edition
by University of Chicago Press Editorial Staff · 2017 · Nonfiction
Recommended via Book List
Uncommon Genius
How Great Ideas Are Born
by Denise Shekerjian · 1991 · Creativity
Recommended via Book List
Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore · 2014 · Business
Recommended via Book List
The Effective Executive
The Definitive Guide to Getting the Right Things Done
by Peter F. Drucker · 2006 · Business
Recommended via Book List
The Innovator’s Dilemma
When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen · 2016 · Business
Recommended via Book List
Influence: The Psychology of Persuasion
by Robert B. Cialdini · 1984 · Self-Help
Recommended via Book List
