Uncommon Genius

How Great Ideas Are Born

Denise Shekerjian · 1991

Interviews with MacArthur "genius" grant winners on where their best ideas actually came from.

Denise Shekerjian interviewed forty winners of the MacArthur “genius” grant to find out where great ideas actually come from. What emerges is not a formula but a set of habits: the willingness to follow instinct, to tolerate uncertainty, to stay curious and keep working. Wise and encouraging, it treats creativity as something cultivated rather than bestowed. Guy Kawasaki names it among the ten books that most shaped how he thinks about ideas and originality.

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Guy Kawasaki

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