The Innovator’s Dilemma

Why do great companies, doing everything right, still lose their markets to upstarts? Harvard professor Clayton Christensen’s answer, disruptive innovation, became one of the most influential ideas in modern business. He shows how the very practices that make firms successful, listening to their best customers and chasing profit, blind them to cheaper, simpler technologies that eventually overtake them. Rigorous yet readable, it reshaped how leaders think about competition. Jeff Bezos has cited it among the books that shaped Amazon.