Mastering the Dynamics of Innovation
Utterback's study of how technologies and industries evolve, and why dominant designs decide who wins.
Drawing on the histories of industries from typewriters to lightbulbs to ice, MIT’s James Utterback maps a recurring pattern: a burst of wild experimentation, the emergence of a dominant design, and then a shift from product to process innovation that reshapes who survives. It is a rigorous, example-rich guide to why incumbents fall and challengers rise. Guy Kawasaki counts it among his ten favorite books on how innovation really unfolds.
Recommended by 1 Person
As an Amazon Associate, bookstoread.org earns from qualifying purchases. Links to Amazon on this page may earn us a commission at no extra cost to you. Spotted an error on this page? Tell us and we will fix it.