The Art of the Start 2.0
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Kawasaki's comprehensive, updated startup manual, covering how to launch, pitch, build a team, and market anything, distilled from his years evangelizing and investing.
Kawasaki rebuilt his 2004 startup classic for a world of crowdfunding, cloud computing, and social media. It is a dense, checklist-driven field guide to launching anything, a company, a nonprofit, a product, covering how to write a pitch, build a team, raise money, and evangelize an idea until people care. Blunt and practical, drawn from his years at Apple and as a venture capitalist, it stays close to what a founder actually has to do on Monday morning.
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