Seth Godin

Seth Godin is an American author and entrepreneur who spent two decades reshaping how marketers think, arguing that interruption and mass advertising were dying and that permission, remarkability and small devoted audiences were the future. He has written more than twenty books, among them Purple Cow, Tribes and This Is Marketing, most of them bestsellers translated into dozens of languages. He has also written one of the longest-running and most widely read daily blogs anywhere, publishing a short post every single day for years.