Tribes
We Need You to Lead Us
The internet let any shared interest become a movement: what it needs is not more managers but someone willing to lead
The internet, Godin observed, let any shared interest assemble into a tribe, and what those tribes lacked was not technology but leadership. He makes the case that leading a movement is now available to anyone with conviction and a willingness to connect people to each other, not just to a cause. Short and deliberately provocative, it became a manifesto for a wave of community-driven ventures.
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