When
The Scientific Secrets of Perfect Timing
We obsess over how to do things and ignore when. Pink gathers the science of timing: the daily dip, fresh starts, and when to quit.
Pink turns from how and what to the neglected question of when. Pulling together research across psychology, biology and economics, he shows that timing is not an art but a science with patterns: the predictable daily dip in mood and performance, the power of fresh starts and temporal landmarks, and the right and wrong moments to begin, pause, or quit. It is a practical guide to working with the hidden rhythms of the day rather than against them.
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