To Sell Is Human
The Surprising Truth About Moving Others
One in nine workers sells for a living, and the other eight now sell too. Pink on persuasion as a modern survival skill.
Pink starts from a statistic: one in nine American workers still sells for a living, but the other eight now spend much of their time persuading, pitching and moving others too. From there he rebuilds the case for selling as a broad human skill rather than a shady profession, replacing the old always-be-closing playbook with attunement, buoyancy and clarity. Practical and briskly argued, it is aimed at everyone who has ever had to change someone’s mind.
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