This Book Loves You
A self-help parody in which the author keeps reminding you that you bought a motivational book from a video-game YouTuber.
A parody of the self-help genre, built from deliberately useless aphorisms, contradictory advice and jokes at the expense of the format itself. Kjellberg keeps breaking frame to point out that the reader has bought a motivational book written by a man who plays video games for a living. It works because it never pretends the joke is anything else.
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