The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
HubSpot's former sales chief on building a sales team as a repeatable, measurable system rather than an art.
Mark Roberge took HubSpot from nothing to $100 million in revenue, and did it as an MIT engineer would: hiring to a scorecard, training to a formula, and measuring everything. He argues that sales is not an art dependent on rare talent but a system that can be built, taught and predicted. Alex Hormozi lists it among the only books he studies, specifying Part I in particular.
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