The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It
Most small businesses fail because they are started by technicians, people good at the craft who assume that is the same as running a business.
Michael Gerber’s small-business classic argues that most ventures fail because they’re started by ‘technicians’, people good at the craft (baking, coding, plumbing) who assume that skill translates into running a business. Through the story of Sarah and her pie shop, he shows how to work ON the business rather than IN it, building repeatable systems so the company can run without you. Its systems-first, franchise-model thinking has shaped how a generation of founders builds.
Recommended by 2 People
Derek Sivers
Absolutely everyone who is an entrepreneur or wants to be one needs to read this book. I first read it after 10 years of successfully running my company, and was still blown away and totally humbled by its wisdom.
Ali Abdaal
Video · October 2024
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