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Chip Heath and Dan Heath

What looks like a people problem is usually a situation problem. A three-part model for changing either.

Chip and Dan Heath’s model of change has three parts: direct the rider, motivate the elephant, shape the path. Analysis alone rarely moves anyone; neither does motivation without direction. Their most useful move is on the environment, arguing that what looks like a people problem is usually a situation problem.

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Recommended by 1 Person

Derek Sivers

Founder of CD Baby, writer and musician

Great great great great GREAT psychology book about real ways to make change last - both personal and organizational. So many powerful insights, based on fact not theory. Inspiring counterintuitive stories of huge organizational change against all odds. Highly recommended for everyone.

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