Revenge of the Tipping Point
Overstories, Superspreaders, and the Rise of Social Engineering
Twenty-five years on, Gladwell returns to his own idea and asks who has learned to weaponise it.
Twenty-five years after The Tipping Point, Gladwell returns to his own idea and asks who has since learned to exploit it. He examines an epidemic of bank robberies in Los Angeles, the marketing that drove OxyContin, organised Medicare fraud, and the deliberate engineering of school demographics. The tone is markedly darker than the original: social contagion is no longer presented as a curiosity but as something manufactured on purpose.
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