How Minds Change
Argument almost never changes a mind. This follows the people who have worked out what does.
David McRaney investigates why argument almost never changes anyone’s mind, and what does. He follows deep canvassers, cult leavers and street epistemologists, and finds the mechanism is rarely evidence: it is conversation that lets someone reach a conclusion without having to concede they were beaten.
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Derek Sivers
The psychology of how and why we believe. How we learn and change. The craft of doubt and persuasion. Insights into the social definition of truth. Epistemology. Certainty is a feeling not based on facts.
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