Getting to Yes

Roger Fisher and William Ury distilled years of work at the Harvard Negotiation Project into a short, practical method they call principled negotiation. Rather than haggling over positions, they argue, negotiators should focus on underlying interests, invent options for mutual gain, and insist on fair standards. The book’s calm, example-driven advice has made it a standard text for everyone from diplomats to shoppers, and it reads as usefully now as when it appeared.