Blink
The Power of Thinking Without Thinking
Snap judgements are often better than considered ones, and sometimes catastrophically worse. What separates the two?
Blink is about the judgements we make in the first two seconds, and why they are so hard to account for afterwards. Gladwell moves between a Greek statue that experts distrusted on sight, a psychologist who predicts divorce from a few minutes of tape, and a police shooting that went wrong in seconds. Rapid cognition, he argues, is a real skill, one that can be trained and also corrupted without the person noticing.
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