Beyond Belief
The Science-Backed Way to Stop Limiting Yourself
The author of Indistractable turns to the beliefs we hold about ourselves, arguing that the stories we tell quietly set the ceiling on what we attempt.
Nir Eyal made his name explaining how products hook us and how to become indistractable. Here he turns inward, to the limiting beliefs that quietly cap what we attempt. Drawing on psychology and behavioral science, he argues that many of our ceilings are self-imposed stories rather than real constraints, and offers evidence-based ways to loosen their grip. It is a practical case that changing what you believe you’re capable of is the first lever for changing what you do.
Recommended by 1 Person
Daniel Pink
Video · February 2026
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