$100M Leads

The follow-up to $100M Offers turns to the next problem: getting enough people to see the offer. Hormozi breaks down lead generation across warm outreach, content, paid ads, and referrals, and introduces what he calls ‘lead getters’ to scale the work beyond yourself. Dense with tactics and examples, it is written for entrepreneurs who have something to sell but struggle with consistent demand. Like its predecessor, it favours specific, testable actions over theory.