Influence
Six principles that produce compliance, documented from inside the industries that use them.
Robert Cialdini spent years inside sales training and direct marketing to document how compliance is actually produced, and identified the principles that do most of the work: reciprocity, commitment, social proof, liking, authority and scarcity. It reads equally as a manual and as a defence against people using the manual.
Recommended by 1 Person
Derek Sivers
Classic book on the psychology of persuasion. I read it 15 years ago, thought about it ever since, and re-read it now. How to get a 700% improvement in volunteers. How to sell more by doubling your prices.
As an Amazon Associate, bookstoread.org earns from qualifying purchases. Links to Amazon on this page may earn us a commission at no extra cost to you. Spotted an error on this page? Tell us and we will fix it.