Poke the Box
When Was the Last Time You Did Something for the First Time?
A short, sharp shove toward starting: the scarce skill now is initiative, the willingness to begin before you are ready
A short, insistent shove toward starting. Godin argues that in a world where the instructions have run out, the scarce and valuable skill is initiative, the willingness to begin, to ship, to poke the box and see what happens rather than waiting to be picked or told. It is less an argument than a provocation, meant to be read quickly and acted on faster.
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