What the Dog Saw
And Other Adventures
Hair dye, ketchup, and the man who could calm any dog: the New Yorker pieces Gladwell wanted kept.
A collection of Gladwell’s New Yorker pieces, chosen for their questions rather than their subjects. He writes about the man who invented the infomercial, why supermarkets carry dozens of mustards but only one ketchup, what a dog trainer notices that owners miss, and why intelligence failures look obvious only in hindsight. The connecting thread is his appetite for small puzzles that turn out to be about something much larger.
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