Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company
Benioff's playbook of 111 plays for building Salesforce, from a rented apartment to an enterprise giant.
Marc Benioff started Salesforce in a rented San Francisco apartment with the conviction that software should be delivered over the internet rather than installed. This is his account of the next decade, organised as 111 concrete plays covering everything from picking a fight with an incumbent to building a philanthropy model into the company from day one. Eric Schmidt, then CEO of Google, said it gives a rare glimpse at the development of one of the most important trends in business.
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Eric Schmidt
gives us a rare glimpse at the development of one of the most important trends in business today
Blurb · October 2009
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