Yes!

50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Fifty short, evidence-backed tactics for getting people to agree, from the team behind Influence.

Fifty short chapters, each built on a piece of published research, showing small changes that make people far more likely to say yes: how a hotel towel notice is worded, where a number sits on a page, what a queue implies. It is Influence broken into practical, testable moves for anyone who has to persuade for a living. Alex Hormozi counts it among the only books he studies and returns to.

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Alex Hormozi

Entrepreneur & Author

Here are the only books I study (reread every so often)

Tweet · June 2022

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