Mastering the Dynamics of Innovation
Utterback's study of how technologies and industries evolve, and why dominant designs decide who wins.
Drawing on the histories of industries from typewriters to lightbulbs to ice, MIT’s James Utterback maps a recurring pattern: a burst of wild experimentation, the emergence of a dominant design, and then a shift from product to process innovation that reshapes who survives. It is a rigorous, example-rich guide to why incumbents fall and challengers rise. Guy Kawasaki counts it among his ten favorite books on how innovation really unfolds.
Recommended by 1 Person
Guy Kawasaki
This book opened my eyes with evidence and findings about innovation. Bob Sutton would be very happy with this book because of its scientific basis. Here’s a question to determine if you need to read this book: What’s the maximum distance the sales people should be from the engineers in startup? Hint: It’s less than the distance from Santa Clara to Bangalore.
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