Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
The classic playbook for taking a high-tech product from early adopters across the gap to a mainstream market.
Geoffrey Moore’s classic pinpoints the deadliest moment in a technology product’s life: the gap between the visionaries who adopt it early and the pragmatic mainstream who make or break it. He shows why so many promising products stall in that chasm and lays out a battle plan for crossing it, from picking a beachhead market to assembling a whole product. Decades on, it remains required reading in Silicon Valley. Guy Kawasaki lists it among his ten favorite books.
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