How Google Works

Schmidt and Jonathan Rosenberg ran Google at its most explosive stage, and this is their attempt to bottle what they learned. Their central idea is the “smart creative,” a person who blends deep technical skill with business sense and creative drive, and the book is really a guide to attracting such people and building a culture where the best idea wins regardless of who has it. It covers hiring, strategy, decisions, and communication with the candor of insiders who saw it work.