$100M Offers
How To Make Offers So Good People Feel Stupid Saying No
Alex Hormozi’s first book lays out a method for building offers so compelling that price stops being the obstacle. He walks through pricing, value stacking, guarantees, scarcity, and urgency, arguing that most businesses compete on price only because their offer is weak. Drawn from his own experience scaling gyms and other ventures, the book is practical and blunt, aimed at entrepreneurs who want to charge more and sell more without discounting. It opened his Acquisition.com $100M series.
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