Wikinomics
How Mass Collaboration Changes Everything
Why a mining company gave away its secret geological data, and what happened when strangers found the gold.
Tapscott and Williams on what happens when firms stop treating their boundaries as walls. Goldcorp published its geological data and let outsiders find the ore. Linux, Wikipedia and InnoCentive worked the same way. The authors call it peer production and argue that openness, sharing and acting globally beat proprietary control. Written in 2006, before the platform era hardened, it catches the moment mass collaboration looked like the future of the firm.
Recommended by 1 Person
Alan Rusbridger
Interview · July 2012
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