Book cover of The Tyranny of Choice by Renata Salecl

The Tyranny of Choice

Renata Salecl

More choice was supposed to make us free. Why it so often leaves us anxious and guilty instead.

Renata Salecl argues that the endless choice promised by modern consumer society brings anxiety and guilt rather than freedom. We are told we can choose our bodies, careers and identities, and so we blame ourselves when life does not turn out as planned. Drawing on psychoanalysis and social research, she questions the ideology of choice.

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