The Psychology of Achievement

Brian Tracy · 1984

The programme that launched Tracy's career, arguing that achievement starts with what you believe you are worth.

The audio programme that made Tracy’s name in the 1980s, later published in print. Its argument is that achievement begins with self-concept: what you believe you deserve sets what you will accept, and changing results means changing that belief first. Everything Tracy taught for the next forty years is essentially an elaboration of this.

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