The Power of Habit
Why We Do What We Do in Life and Business
Duhigg reveals the loop of cue, routine, and reward behind our habits, and how understanding it lets us change them.
Journalist Charles Duhigg explains the science of how habits form and how they can be changed. At the heart of every habit, he shows, is a loop of cue, routine, and reward, and by learning to recognize and rework that loop, individuals and even whole organizations can transform behavior. Full of vivid stories from corporate turnarounds to personal reinvention, it made habit science mainstream. Fareed Zakaria counts it among his six favorite books for its insight into why we do what we do.
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