The Infinite Game

Simon Sinek · 2019

Business has no finish line, so playing to win misreads the game: a case for leading toward a cause that outlasts you

Borrowing James Carse’s distinction between finite games, which have rules and winners, and infinite ones, which are played to keep playing, Sinek argues that business is infinite and that leaders who treat it as finite, chasing quarterly wins, eventually falter. The alternative he lays out is leading toward a just cause, building trusting teams and studying rivals rather than trying to beat them.

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