Scorecard Marketing

Daniel Priestley and Glen Carlson lay out a four-step playbook for using quizzes and scorecards to generate better leads. The idea: an interactive assessment engages prospects, captures data, and qualifies them far better than a static ad or brochure. Drawing on their work scaling businesses through the Dent programs, the authors show how to design a scorecard, drive traffic to it, and convert the results into sales. A practical, tactical guide for modern lead generation.