Packaging Boyhood
Superheroes and slackers: three psychologists examine the narrow ideas of masculinity marketed to boys.
Lyn Mikel Brown, Sharon Lamb and Mark Tappan turn to the marketing aimed at boys. From toys and cartoons to video games, sports media and advertising, they find boys offered a thin set of models, above all the superhero and the slacker. The authors show how these images shape behaviour and friendships, and suggest how parents can widen the choices their sons see.
Recommended by 1 Person
Peggy Orenstein
This book talks a lot about how the images marketed to boys may be unhealthy for our sons and for our kids’ relationships. When I speak and am asked about the cultural constraints on boys, I direct people to Packaging Boyhood.
Interview · February 2012
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