Masters of Scale
Surprising Truths from the World's Most Successful Entrepreneurs
The lessons from Hoffman's podcast, gathered: what founders from Netflix to Spanx actually learned building at scale
Built from Hoffman’s popular podcast, the book gathers the hard-won lessons of founders from Netflix, Spanx, Starbucks and dozens of other companies about the counterintuitive moves that scaling demands. Each chapter tests a piece of received startup wisdom against what these entrepreneurs actually did, arguing that the path to enormous companies is rarely the one the textbooks describe.
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