Like a Virgin
Secrets They Won't Teach You at Business School
Branson answers the real questions entrepreneurs ask, funding, hiring, marketing cheap, in short contrarian chapters that argue against the MBA playbook.
Drawn from Branson’s newspaper advice columns, this book answers the practical questions would-be entrepreneurs actually ask, about raising money, hiring, marketing on a shoestring, and knowing when to walk away. Each short chapter tackles one problem in his plain, contrarian style, often arguing the opposite of conventional MBA wisdom. It is the closest thing to sitting across a table from Branson and asking how he would handle your particular business dilemma.
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