If You’re Not First, You’re Last
Sales Strategies to Dominate Your Market and Beat Your Competition
Written after the 2008 crash, Cardone's playbook for advancing when everyone else retreats, using aggressive sales and marketing to take market share in a downturn.
Written in the wake of the 2008 financial crisis, this is Cardone’s case for going on offense when everyone else is playing defense. Instead of cutting back in a downturn, he argues, the winners expand, out-market and out-sell rivals, and seize the market share that scared competitors abandon. The book is part mindset, part tactics, packed with the aggressive sales and follow-up strategies he teaches, aimed at anyone who refuses to just survive a slow economy.
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