Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
Marketing rebuilt around products that spread themselves, written when growth hacking still meant something specific rather than a job title.
Holiday’s short argument is that marketing changed when products became measurable and iterable: instead of buying attention, you build the product so it spreads, then instrument everything and follow the data. He works through the early growth tactics at Dropbox, Airbnb and Hotmail, and is candid that the term had already become a job title emptied of meaning. It is closer to a pamphlet than a book.
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