Good to Great

Why Some Companies Make the Leap and Others Don't

Jim Collins · 2001

Collins's research into how good companies become great, and the disciplined leadership behind the leap.

Jim Collins and his research team asked a simple question: how does a merely good company become a truly great one? Studying firms that made the leap and sustained it, they identified patterns like Level 5 leadership, getting the right people on the bus, and confronting brutal facts while keeping faith. The result is one of the best-selling business books ever written. Jeff Bezos included it among the management texts that shaped Amazon’s culture.

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Jeff Bezos

Founder, Amazon; Founder, Blue Origin, Amazon

Book List · March 2017

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