Empowered
Ordinary People, Extraordinary Products
The follow-up to Inspired, arguing that great products come not from star hires but from how everyday teams are coached and led.
A book about product leadership rather than product management. Cagan and Chris Jones argue that the gap between the best tech companies and everyone else is not talent or budget, it is how ordinary people are led. They spell out what strong managers of product managers, designers and engineers actually do: how they coach, set strategy, and hand teams real problems to solve instead of features to build. The companion to Inspired, pitched at the leaders sitting above the teams.
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