Do the KIND Thing
Think Boundlessly, Work Purposefully, Live Passionately
The KIND founder argues companies needn't choose between profit and purpose, using KIND's rise to teach the AND mindset: healthy and tasty, doing well and good.
Lubetzky uses the story of building KIND from a small idea into a snack empire to argue that companies need not choose between profit and purpose. Structured around the principles he calls the KIND way, he blends startup war stories, branding lessons, and reflections on his family’s history to make the case for the AND mindset, healthy and tasty, doing well and doing good. Part memoir, part manifesto for building a business with values at its core.
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