Crushing It!
How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
A follow-up to Crush It!, updating the personal-brand playbook for the age of Instagram and podcasts, with case studies of people who built businesses on their own influence.
A decade after Crush It!, Vaynerchuk revisits his personal-brand gospel for a world of Instagram, YouTube, and podcasts. The core message is unchanged, build your brand by putting out content relentlessly, but the tools have multiplied, and he walks through each platform in turn. Woven through are profiles of ordinary people who took his earlier advice and built real businesses on their own influence, which he offers as proof the playbook still works.
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