Creativity, Inc.

Catmull built Pixar with Steve Jobs and John Lasseter, then spent decades studying a hard question: how do you keep a creative company creative once it succeeds? His answer is a set of hard-won principles about candor, failure, and the unseen forces, fear, ego, hidden problems, that quietly strangle good work. Told through Pixar’s own crises and the making of its films, and later his turnaround of Disney Animation, it is widely regarded as one of the best books on leading creative people, honest about how easily even a great culture can rot.