Blitzscaling
The Lightning-Fast Path to Building Massively Valuable Companies
How a handful of companies grew from startup to giant at breakneck speed, and the counterintuitive rules that let them
Drawn from a Stanford course Hoffman taught, this book examines how companies like Amazon, Google and Airbnb chose speed over efficiency to seize enormous markets before rivals could. Blitzscaling, prioritising breakneck growth while deliberately tolerating inefficiency and risk, is presented as a distinct discipline with its own stages and rules, useful precisely because it contradicts conventional management wisdom.
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