Direct from Dell
Strategies That Revolutionized an Industry
Dell explains the inventory-light direct-sales model that made his company a phenomenon, founding it as a teenager and scaling it into a multibillion-dollar business.
Written at the height of Dell’s dot-com-era ascent, this part-memoir, part-business-primer explains the direct model that made the company a phenomenon: selling custom-built computers straight to buyers, holding almost no inventory, and turning cash faster than rivals. Dell recounts founding the company as a teenager and scaling it into a multibillion-dollar business, distilling the operational principles, speed, customer focus, and disdain for the status quo, that drove it. A foundational text of 1990s tech-business strategy.
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