Business Stripped Bare
Adventures of a Global Entrepreneur
Virgin's real wins and costly flops, mined for lessons on brand, people, and finance by a founder who treats failure as tuition.
Part case study, part confession, this book walks through Virgin’s real campaigns, the wins with Mobile and Atlantic and the costly misfires like Virgin Cola and Virgin Brides. Branson uses each to draw out practical lessons on brand, people, and finance, arguing that a strong brand can stretch across wildly different industries if it stands for something. More honest than most executive memoirs, it treats failure as tuition rather than something to hide.
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