Screw It, Let’s Do It

A short, punchy distillation of Branson’s operating philosophy, written for readers who want the lessons without the full memoir. He runs through the maxims that guide him, believe in yourself, protect the downside, have fun, put people first, and adds a growing emphasis on business as a force for social and environmental good. It reads like a pep talk from a mentor who genuinely enjoys the game and wants you to stop overthinking and start.