Invent It, Sell It, Bank It!
Make Your Million-Dollar Idea into a Reality
The Shark Tank inventor's step-by-step guide from idea to store shelf, including how to tell a mass-appeal hero product from a money-pit zero.
Drawing on a career spent inventing and selling hundreds of consumer products, Greiner walks first-time inventors through the entire arc of a product, from the spark of an idea to patents, prototyping, manufacturing, and the pitch that lands it on a retail shelf. She separates hero products with real mass appeal from money-pit zeroes, and lays out the unglamorous logistics most guides skip. The through-line is that a great idea is only the beginning; execution and salesmanship do the rest.
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