Trailblazer
The Power of Business as the Greatest Platform for Change
Benioff's argument that a company's values are its best strategy, told through building Salesforce and its 1-1-1 giving model
Benioff makes the case that a company’s values are not a distraction from its business but the engine of it, and tells the Salesforce story to prove it. He covers the founding, the invention of software-as-a-service, and the 1-1-1 model that pledges one percent of product, equity and time to the community. The argument, aimed at leaders, is that trust and social purpose have become competitive necessities rather than optional extras.
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